Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Ron Foth Advertising in Columbus, Ohio, has been awarded a multibrand account from Birmingham, Ala.-based retailer Proffitt’s.
The account, which the agency valued at approximately $16 million annually, includes the creation of a corporate branding campaign for Proffitt’s, as well as broadcast creative development and media buying responsibilities for its four department store chains: Herberger’s, Proffitt’s, McRae’s and Younkers.
Foth was the incumbent on the 48-store Younkers division. Two other Proffitt’s roster agencies– O2 Ideas in Birmingham, Ala.,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in