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BOSTON Crabtree & Evelyn has tapped Interpublic Group’s Mullen and independent Siren PR to jointly develop its public relations program.
“We are thrilled to have two PR agencies of such high caliber on board,” said Tracy Van Hoven, Crabtree & Evelyn’s director of marketing, in a statement. “By aligning the complementary strengths of Mullen and Siren, we look forward to creating a powerful synergy that will best enable us to execute our key objectives while building a strong brand strategy.”
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