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BOSTON Mark Richardson has joined home electronics retailer Tweeter as senior vice president and chief brand officer, a new position at the company.
Richardson most recently had been a senior vp and brand officer for Allied Domecq QSR. He has a lengthy history with Boston-area agencies, holding senior posts in the 1990s at Hill, Holliday, Connors, Cosmopulos; Houston Effler; and Ingalls.
He takes over some duties from vp, advertising Dan Amico, who left Canton, Mass.-based Tweeter in January.
Tweeter
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