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Major retailers got frisky, in some cases cutting ties with shops that had successfully grown their business for years. The bump in billings movement was fueled chiefly by Wal-Mart and J.C. Penney, but Circuit City and Safeway played roles as well. Wal-Mart was clearly the rock star, though, with three agency teams representing four holding companies fighting for creative, interactive and media duties. IPG’s newly minted DraftFCB, with Aegis’ Carat, came out on top in the review, giving IPG a much needed shot of revenue, though the No.
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