The line of smaller type appends a comment to the headline: "Yes, it's unnatural to be jealous of sheets." Now, ads seldom accuse you of harboring "unnatural" impulses when they ask you to spend a small fortune on something—in this case, a "Marston Classic Library Panel Bed and its companion accessories." But it's not a bad way of encouraging you to indulge your all-too-natural acquisitiveness. After all, implies the ad, you're not unduly pampering yourself; you're pampering your sheets! The joke eases you past whatever qualms you might feel about treating yourself so lavishly. It's also a subtle way of rebutting the question: Why spend a lot of money for a piece of furniture if your eyes will be shut most of the time you're around it? With its playful reference to jealousy, the ad suggests you can feel the glow of owning this handsome object even when you're away from home. One complaint: The room seems oddly impersonal, as if it's part of a fancy inn rather than a home. While there's something inviting about the sight of an unmade bed (that sums up my theory of housekeeping), the scene does little else to make you feel it could be yours.Agency
Youngquist/Marcoccia, Sausalito, Calif.
Restoration Hardware, Corte Madera, Calif.
Group Creative Director