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ATLANTA At least two Atlanta shops have been invited to participate in the review for the creative portion of Rare Hospitality International’s $25 million advertising account, sources said.
Independent WestWayne and Interpublic Group’s Fitzgerald + Co. have received requests for proposals, sources said. Hasan + Co. in Raleigh, N.C., is managing the search, and has contacted a dozen shops in the South, Southwest and Midwest [Adweek Online, May 26].
Atlanta-based RHI spent $8 million on advertising in 2003, according to TNS Media Intelligence/CMR.
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