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Local advertising assignments for the four dining chains of Metromedia Restaurant Group of Plano, Texas, have landed at Edge Systems here.
Edge Systems, part of the Broadwell Marketing Group in Dallas, has picked up $5 million in print planning, placement and research duties that mainly comprise coupons, freestanding inserts and collateral materials for the local market areas of Bennigan’s, Steak & Ale, Bonanza and Ponderosa.
Those responsibilities are not related to the main advertising account handled at lead agency W.B.
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