Restaurant Chain Hires MRA

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BOSTON Charlie Brown’s Steakhouse has chosen MRA for advertising and marketing chores.

The independent shop in Syracuse, N.Y., added the client—which operates 55 restaurants in New York, New Jersey and Pennsylvania—without a review.

“We have other clients near their headquarters and we had eaten at several of their locations,” said MRA senior vice president Chuck Beeler. “We became fans of the restaurant and wanted to work for them. They were already aware of our experience in the category, so when we called them and got together it seemed like a good fit for both parties.”

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