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The Catholic Cemeteries of the Diocese of Oakland are looking for a few good corpses.
A recent campaign by Potter/Katz of North Hollywood, Calif., for the cemeteries shows the lots as the ideal place to spend an eternity.
Both print and TV ads use the tagline “God is here” and show the cemetery as more of a pastoral setting than a grim reminder of our mortality.
The ads are aimed at Catholics–both devout churchgoers and those who only show up on holidays.
“The key message is that cemeteries are a ritual and spiritual extension of the church,” agency spokesman Robert Sax said.
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