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BOSTON Carver Yacht Group in Pulaski, Wis., a unit of Genmar Industries, has tapped The Republik in Durham, N.C., for advetsing and marketing services covering the company’s Carver and Marquis Yachts brands.
The incumbent agency was Archetype Group, Green Bay, Wisc. The marketing budget exceeds $3 million, supporting direct mail, Internet and print advertising, as well as event marketing, collateral and trade shows. Work breaks in July.
The Republik has handled Genmar’s Triumph Boats division since May, 2005.
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