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Numbers A
Billings up 19% to $8.3 billion; revenue up 17% to $314 million. Won General Motors buying ($675 million, split with sibling Starcom), Gillette broadcast and digital buying ($260 million, planning duties split with Starcom), Mattel planning ($100 million), Ross Pediatrics ($70 million), EarthLink ($60 million), Starwood Hotels and Resorts ($50 million). Lost NBC planning ($70 million). Full impact of GM win (which took effect in October) not fully felt until ’06.
Planning A-
Added to its arsenal of communications planning tools with June launch of Media Pathways, which analyzes contact points and consumer receptivity to different kinds of messages.
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