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DALLAS The Cartel Group has been awarded the Hispanic advertising account of Rent-A-Center, the agency said.
According to the San Antonio shop, a national review for the Hispanic account began in December with 13 contenders. The Cartel Group then competed against two undisclosed agencies in the finals. Incumbent Euro RSCG Worldwide of Dallas, which holds the general-market assignment, did not participate, the shop said.
The Cartel Group is charged with providing strategic brand positioning, creative development and production for TV and print media.
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