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Winkler Building An Image From Ground Up
SAN FRANCISCO–Winkler Advertising will unveil a new tagline, “Change is in the air,” for RenoAir by early next year.
The change is part of an estimated $10 million branding campaign for the airline that the agency launched in mid-September.
For years, RenoAir used the line, “The biggest little airline in the world,” playing off Reno, Nev.’s motto, “The biggest little city in the world.” Winkler made the change to emphasize the airline’s current efforts to update and improve its fleet, service and overall image.
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