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NEW YORK – Partners & Shevack’s retail marketing and account planning skills were the prevailing factors in Renaissance Cosmetics’ review for a number of its brands, the client said.
Shevack here bested about a half dozen undisclosed shops for creative chores on the estimated $10 million business. “We wanted to develop a partnership with an agency that understood our classic approach to marketing brands and building brand equity,” said Nicholas Longano, group vice president of marketing at the New York client.
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