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DALLAS Red Roof Inns this week unveiled a redesigned logo to freshen its image.
Created by the Laurel Group, the new logo, with red, freestyle lettering on a white background, reverses the previous white-on-red Old English typeface.
David Canaan, chief executive officer of Laurel Group, a brand development firm in San Francisco, designed the logo. Canaan, who revamped the Motel 6 logo in the mid-1990s, has also worked with brands such as Universal Studios, Hewlett-Packard, Whirlpool and Citibank.
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