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Don Maurer, say those who knew him best, was defined by his two loves: for advertising—which he pursued with the same cool ferocity that made him a standout quarterback in high school—and for his teen age daughters. At a bittersweet memorial service on a bright autumn afternoon last week, those who knew him best also recalled Maurer’s humor and vitality, and his mix of strength and compassion.
Maurer, 47, president and CEO of McKinney & Silver in Raleigh, N.C.,
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