Re/Max TV in Review

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Re/Max is looking for an agency to handle TV creative.

The Englewood, Colo.-based real estate organization has issued an undisclosed number of RFPs, which are due Nov. 1, according to the client. Baltimore’s Carton Donofrio is defending the account.

Carat in Memphis, Tenn., keeps the media account. Billings are estimated at $30 million.

The questionnaire asks shops about capabilities and creative strategy. Finalists will be asked to make presentations to a committee that includes Re/Max officers and franchisees.





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