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Re/Max is looking for an agency to create its 2004 national television advertising.
Baltimore incumbent Carton Donofrio, which will break its third campaign for Re/Max in early 2003, will defend its creative account.
The company has issued an un-disclosed number of requests for proposals, which are due back by Nov. 1, according to the client.
Carat in Memphis, Tenn., will continue to handle Re/Max’s media-buying duties. Annual billings are estimated at $30 million.
The Englewood, Colo.-based real estate organization’s questionnaire asks agencies about capabilities and creative strategy.
Re/Max creative director David Rea said the company developed a list of agencies to contact.
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