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Mock Sadistic Spots From CCF Aim to Build the Name Nationally
CHICAGO–ReliaStar Financial Services is looking to carve out a sharper national identity through a new campaign from Clarity Coverdale Fury.
The Minneapolis agency’s work breaks Feb. 14. It takes a humorous approach to highlight the performance aspects of Reliastar’s investment options.
“It all comes down to name recognition,” said agency creative director Jac Coverdale. “It’s a noisy and expansive category, and nobody has a real position.”
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