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Saks Fifth Avenue stores, Old Navy jeans score with new audiences.
The retail world, in particular, has seen big names stumble trying to reinvent themselves and reach new consumers. Among the designer flops was Armani A/X’s stable of overpriced jeans, Liz Claiborne’s now-defunct First Issue line and Anne Taylor’s disappointing A-Loft, dubbed by one industry watcher as a ‘souffle that never rose.”
More successful have been close-in concepts, like Saks Off Fifth, with nearly 50 stores carrying discounted merchandise to outlets and suburban centers – there’s even a branch for tourists in Niagara Falls.

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