Reingold Gets to Makeover Plastic Surgeons

ATLANTA After a national review that included a dozen undisclosed agencies, the American Society of Plastic Surgeons has selected Reingold to handle the association’s $2 million public awareness campaign, the agency said.

The incumbent, SRK of Chicago, defended the account. The independent shop had held the account since 1999.

ASPS decided to broaden its advertising in response to the increasing popularity of reality makeover television shows and greater acceptance of plastic surgery, said Nancy Ryan, the group’s director of public relations.