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GSD&M is rolling out a campaign for Kohler that seeks to revitalize the brand’s traditional positioning as a manufacturer of “bold” kitchen and bath fixtures.
Starting Feb. 14, GSD&M is slated to break three television spots that highlight the products’ unique style and ability to unexpectedly impact people.
In one, a rock band trashes a hotel room but becomes transfixed upon finding a hypnotic Kohler bathtub. Another commercial borders on French farce, with a married couple racing each other home, stripping along the way.
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