Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Hoping to continue its growth in international markets, recreational powerboat maker Regal Marine Industries chose Cramer-Krasselt of Orlando, Fla., as agency of record over undisclosed shops in New York, Florida and California.
The $1 million-plus account was handled since 1995 by Kenton Smith Advertising in Orlando, according to Regal Marine president Duane Kuck.
“The timing was right to get some new things going,” Kuck said, adding that Cramer-Krasselt (C-K) more than its competitors focused on “the strategic side of building the Regal brand.”
Despite sluggish pleasure boat sales in the U.S.–off
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in