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A film tribute to the U.S. sailors and Marines stationed in the Middle East is being used by the Regal Entertainment Group to evaluate a satellite-delivery system that will enable the theater chain to directly feed ads and other content to its 4,500 screens nationwide.
“We did this as a public service,” said Cliff Marks, president of marketing and sales for Regal’s New York-based marketing arm. “We are also using this film to test our Digital Content Network.”
The Network, he said, uses satellite technology to eliminate the necessity of shipping individual prints to theaters.
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