Reform, Issue Groups Drive Ad Spending Record

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LOS ANGELES Record political ad spending projected to exceed $1.45 billion in 2004 may have been driven by campaign finance reform, said an executive from TNS Media Intelligence/CMR.

“We saw a shifting of resources from corporate to individual money, but whatever money left the game was replaced,” said Evan Tracey, chief operating officer of CMAG, a TNS/CMR company. “The new laws ended up increasing the amount of money that could be raised and the net effect was more advertising.”

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