Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Hershey Foods Corp. in Philadelphia broke the first advertising for Reese’s Pieces since 1994 on Saturday during the Kid’s Choice Awards on Nickelodeon. The 30-second TV spot, via DDB in New York, will air on network and cable stations. It features a stop-motion animated universe— including a clay shark and a city made of computer parts—that comes alive from notebook doodles. The new tagline is, “RU N2 PB?” Spending was not disclosed.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in