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STOUGHTON, MASS. – Not since decathlete Dan O’Brien has Reebok International pinned its hopes on the achievements of a promising athlete. Now along comes Shaquille O’Neal, the massive but graceful rookie center for the Orlando Magic and star of a 15-second teaser ad now airing for Reebok. The spot, which includes the provocative line, ‘Don’t fake a funk on a nasty dunk,’ is expected to run through the end of this month, according to Dave Fogelson, Reebok pr director.
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