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Local Boutique To Break Ads For Weebok
BOSTON–Reebok International will promote its Weebok line of children’s apparel and footwear next spring through a national magazine push, marking the first time in several years the brand has received ad support.
The campaign was created by Merry Men Design in Holliston, Mass. The eight-person boutique won the assignment after a review that included several undisclosed contenders, according to Marty Blue, director of licensing for the Weebok brand.
The effort represents Merry Men’s first work for Weebok and its first national campaign for a Reebok unit, said creative director Tim Merry.
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