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BOSTON–Reebok on Thursday launches a national campaign themed “It’s a woman’s world.” The effort retains Reebok’s over-arching “Defy convention” positioning introduced as the year began by New York’s Berlin, Cameron & Partners.
The latest ad salvo is set to debut with two 30-second spots on the premier of CBS’ Survivor Africa series. Ads feature Survivor II: The Australian Outback winner Tina Weston and WNBA basketball star Jennifer Azzi and uses James Brown’s soul standard “It’s a Man’s World” on the soundtrack.
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