Reebok Hands Organic Online Duties

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NEW YORK Reebok International this week expanded its project-based relationship with Organic, naming the New York i-shop as its online agency.

As part of its duties, Organic is expected to revamp Reebok.com and enhance the brand’s image online. Billings were not disclosed.

Over the past year, the interactive agency has worked with the Canton, Mass.-based athletic footwear marketer on assignments, such as a micro-site for the Answer 5 shoe and the Rbk.com Web venue.

Currently, Reebok is leveraging its “Terry Tate” Super Bowl spot on the Web by featuring short films of the “office linebacker” at www.terrytate.reebok.com.





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