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BOSTON Quadriplegic rugby player Mark Zupan, star of the documentary film Murderball, has been engaged to appear in Reebok’s sometimes controversial “I am what I am” global ad campaign, the footwear marketer said.
“Mark is an incredible athlete who is both individualistic and inspirational,” said Brian Povinelli, Reebok vp of integrated marketing. “His story of overcoming great challenges while always staying true to himself is extremely powerful and sends an important message—always live life to the fullest.”
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