Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK — Reebok has consolidated its creative advertising account at Arnell Group, sources said. The New York shop in November landed Reebok’s Classics footwear line from Bartle Bogle Hegarty (in part owned by Bcom3) and some men’s footwear business that had been at WPP’s Berlin Cameron/Red Cell in New York.
The consolidation involves Reebok’s line of footwear for women and children with estimated billings of about $15 million which had also been at Berlin Cameron, effectively ending the shop’s 4-year relationship with the athletic apparel company.
Executives
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in