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NEW YORK Despite the lack of NHL games, Reebok has launched Rbk Hockey, a line of performance products developed and tested by The Hockey Company, a Reebok subsidiary.
To support the launch, Reebok in March will unveil a multi-faceted Rbk Hockey campaign introducing the line, “The switch is on.”
The effort, via The Hive Strategic Marketing in Toronto, will include TV, print, Internet and outdoor iterations. Ad spending was not disclosed. The line will be available in stores nationwide on March 1.
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