Rednor Gundersen Opens in New York

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CHICAGO Jordan Rednor, former president and chief operating officer of DraftWordwide, has formed a New York consultancy with Steve Gundersen called the Rednor Gundersen Group.

Rednor, 48, said last August that he would be taking an unspecified role with the agency’s parent, the Interpublic Group [Adweek, Aug. 19, 2002]. He worked at Chicago-based Draft in a transitional role through January and by then had decided not to remain with IPG, he said.

“We discussed various ideas. IPG has a tough road to climb,” Rednor said.



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