Red7e Picks Up Racetrack Branding For Churchill Downs

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Churchill Downs Inc. has assigned additional creative duties to Red7e.

The Louisville, Ky., shop has assumed advertising responsibilities for five of the client’s racetracks: Arlington Park, Chicago; Calder Race Course, Miami; Ellis Park, Henderson, Ky.; Hollywood Park, Inglewood, Calif.; and Hoosier Park, Anderson, Ind.

The agency will unify the brand within the network, said Red7e president Tom Halbleib, and create “transferrable promotions.”

Work will include television, radio and print. Media is handled by each track. Billings are undisclosed.

Red7e has handled creative and media for Kentucky Derby oval Churchill Downs and its off-site betting facility, Trackside, since 1998.

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