Red Lobster Meets With Tatham, Challengers

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CHICAGO Red Lobster is talking to the incumbent and two other agencies as it considers possible changes on its $100 million ad account, the client confirmed.

The unit of Orlando, Fla.-based Darden Restaurants is meeting with Havas’ Euro RSCG Tatham Partners in Chicago, which has held the business for five years; Grey Global Group’s Grey in New York, which handles Darden’s Olive Garden chain; and independent The Richards Group in Dallas, the client said.

Kim Lopdrup, Red Lobster’s executive vice president of marketing, has called and met with those three shops and several others since joining Red Lobster in December.



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