Red Launches YÜ With a Splash

Linking good health with sensual beauty, Red Advertising launches YÜ beverages with a print campaign that features images of women bathing in the soy- and rice-based products.

Ads depict women in various poses along with copy that asks consumers to sample the brand and “savor,” “feel” and “indulge” themselves. YÜ is marketed by Internova of St. Lambert de Levis, Quebec, Canada.

“Savor the difference of YÜ … flavors you’ve never experienced, and a texture that is so rich and creamy, you’ll forget how healthy it is,” reads one execution.

The product line is Internova’s first to come to market.