Red Cross Takes Message to the Streets

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK The Red Cross tells Canadians it’s important to “know what to do” if someone needs help via this unusual outdoor campaign from Toronto’s Downtown Partners. Startling life-size decals of a collapsed man and woman have been placed at the bottom of high-traffic stairwells to demonstrate the importance of learning first aid and CPR. From a distance, the images, created in honor of the inaugural global World First Aid Day, may provide a jarring call to action.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in