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NEW YORK WPP Group’s Red Cell has named its first chief operating officer, a representative for the agency network confirmed. Laurence Mellman, who was COO of the holding company’s International Specialist Communications, is joining Red Cell in London.
ISC oversees WPP’s promotions, sports and entertainment companies. Mellman was instrumental in integrating Bates into Red Cell Europe after WPP bought the agency as Cordiant Communications Group dissolved.
No start date was immediately available for Mellman, 38.
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