"The Red campaign. It's a simple yet | Adweek "The Red campaign. It's a simple yet | Adweek
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"The Red campaign. It's a simple yet

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"The Red campaign. It's a simple yet extraordinarly powerful idea. It brings together celebrity power, consumer buying power and corporate power in a highly branded, effective way to change the world."

—Linda Kaplan Thaler, The Kaplan Thaler Group