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When Anheuser-Busch was preparing for the nationwide launch Killarney’s Red Lager, the name of an agency to craft ads popped immediately to mind: Red.
Print ads from Red touting the specialty brew began appearing last week in USA Today and other media nationwide.
The Boston office of Red is handling print, radio and outdoor advertising for the new beverage. Spending was not disclosed.
Tagged “Pub Wisdom,” the effort shows people enjoying evenings out in traditional tavern settings.
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