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If there’s one thing an adman knows, it’s that putting a hypodermic needle and a young man without pants in the same commercial is a surefire way to grab the male viewer’s attention.
The needle/penis ploy is one element Red 7e, Louisville, Ky., uses in a sexual abstinence campaign aimed at teens for the Kentucky Cabinet for Health Services. In two TV spots, a guy sitting on a doctor’s table becomes increasingly nervous as he’s told he has a sexually transmitted disease.
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