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Gianettino & Meredith’s new ads for the newspaper The Record may add credence to the adage, “Knowledge is power.”
The Short Hills, N.J., shop’s print, outdoor, transit and direct mail campaign for The Record, which is circulated in Bergen County, N.J., breaks today and targets the newspaper’s current and prospective readers.
One execution shows a woman smartly shopping in a supermarket’s fruit and vegetables section. Above her is the copy, “This morning Maria read that the FDA is touting the benefits of soy in treating osteoporosis.”
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