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NEW YORK — Reckitt Benckiser has decided to split creative duties on its $430 million global account between Euro RSCG and J. Walter Thompson after a four-month review, the client confirmed. The two networks bested Ogilvy & Mather in the final round.
McCann-Erickson was forced to resign the business in November because of a conflict with S.C. Johnson at sister shop Foote, Cone & Belding in Chicago.
Euro RSCG will handle advertising for fabric care, diswashing and home-care products, including the Vanish, Resolve, Calgon, Woolite, Finish Electrasol, Jet Dry, Airwick, Calgonit and Mortein brands.
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