Recasting Texas Traditions

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.




McCann Mixes State Images, Issues Calls to Action
DALLAS–McCann-Erickson Southwest today launches its first tourism work for the Texas Department of Economic Development in a cable television, print and Internet campaign for the $12 million annual account.
Four 60-second commercials and six double-truck magazine spreads maintain the state’s long-running tagline, “It’s like a whole other country,” developed by former shop GSD&M of Austin, Texas. But Houston-based McCann-Erickson has added emphasis to the state’s toll-free hotline and its Web site (TravelTex.com)




AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in