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Team One Advertising unveils a 3-D ad for the new Lexus IS 300 in the Sports Illustrated swimsuit edition Feb. 23.
The ad is expected to capitalize on the combined sex appeal of bikini-clad models (also presented in 3-D) and the luxury division’s first compact sport sedan.
The ad features a rear view of a silver Lexus as it winds through a mountain pass. Copy reads: “Unlike the women in this magazine, you can actually have this someday.”
Chris Conard, Lexus’ national advertising manager, predicts readers will connect with the message.
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