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The Diamond Trading Council’s holiday spot has shed its signature music and given its characters a voice.

In the commercial, which broke recently from J. Walter Thompson in New York, a husband takes his wife to the Piazza San Marco in Venice, Italy, to loudly declare his love for her on their anniversary. When she protests, he gives her a diamond ring.

“[DTC] has always done spots based on fantasy,” said JWT group cd Chris D’Rozario, referring to spots such as “Tree,” in which a man takes a woman to a snow-covered tree to give her a diamond gift.



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