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LOS ANGELES Health- and lifestyle-media company RealAge this Saturday partners with Wal-Mart and Unilever to motivate consumers to start feeling better and living healthier lives in 2006, a company representative said.
The “Get Started Today” event is scheduled for all 3,364 Wal-Mart stores in the U.S., the rep said. Promoted via a two-week local and in-store radio, TV, print and online ad campaign—crafted by RealAge, Wal-Mart, Unilever and WPP’s Ogilvy & Mather Public Relations, New York—the daylong promotion features product and recipe demonstrations, “healthy lifestyle” discounts and free samples of Unilever’s Slim-Fast, Quaker Oats, Citrucel, Vaseline and Lipton Tea.
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