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Who ordered a Papa John’s pizza? That will most likely be the question from one of the participants in the upcoming round of MTV’s reality show the Real World.
For Papa John’s, the question becomes a rare marketing technique to target younger consumers. The pizza delivery chain was able to secure the rights to have its pizza show up on the doorstep of the Real World home during at least one episode of the show.
The product placement will be part of the show this summer when the Real World arrives in Evanston, Ill.,
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