Real Mex Restaurants Goes Into Play

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LOS ANGELES Real Mex Restaurants has launched a review for its $6 million creative and media account, the company said.

The review encompasses advertising for all Real Mex brands, including El Torito restaurants and El Torito Grills, Acapulco restaurants, Las Brisas restaurant, Who-Song & Larry’s, Casa Gallardo, El Paso Cantina, Keystone Grill, Hola Amigos and GuadalaHarry’s.

The business has been handled by independent Perceive in Long Beach, Calif., since October 2001. The shop will continue to work with Real Mex through June.

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